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Hilaria Baldwin’s Cuties Baby Care partnership won’t continue in 2021
Hilaria Baldwin can’t catch a break.
The 37-year-old is no longer working with brand partner Cuties Baby Care, Page Six exclusively confirmed amid fallout from her Spanish heritage scandal.
“In response to the inquires we have received, we would like to inform all of our loyal Cuties followers that Hilaria’s partnership with Cuties Baby Care ended at the end of 2020,” the company said in a statement. “We thank Hilaria for the support she provided in 2020 and wish her, and her family, continued health and happiness in the New Year.”
In a subsequent statement, Cuties Baby Care said that the mom of five only had a 6-month contract from July to December with the company and “the agreement expired at the end of December after all contractual obligations were filled.”
Baldwin promoted Cuties Baby Care’s products on her Instagram in various posts featuring her children and also participated in giveaways for the brand, which sells wipes and diapers for sensitive skin.
The former yoga instructor also has deals with Spindrift, Mattel, Fisher-Price and Bissell, but the companies didn’t return Page Six’s numerous requests for comment.
Baldwin and husband Alec Baldwin, 62, have been holed up in their Hamptons mansion during the ordeal and are reportedly “very upset” over the scandal. Hilaria claimed for years she was from Spain and spoke with an accent when, in reality, she was born Hillary Hayward-Thomas and raised in Boston.
After lengthy explanations in Instagram videos failed to quell the controversy, Hilaria opened up to the New York Times at the end of December and blamed everyone but herself.
“Today we have an opportunity to clarify for people who have been confused — and have been confused in some ways by people misrepresenting me,” she claimed to the Times.
“There is not something I’m doing wrong, and I think there is a difference between hiding and creating a boundary.”